It is particularly useful in handling structured data, i.e. That’s a huge win for me.Structured Query Language, abbreviated as SQL ( / ˌ ɛ s ˌ k juː ˈ ɛ l/ ( listen) S-Q-L, sometimes / ˈ s iː k w əl/ 'sequel' for historical reasons), is a domain-specific language used in programming and designed for managing data held in a relational database management system (RDBMS), or for stream processing in a relational data stream management system (RDSMS). But even better, I don’t have to waste energy fighting with data tools. From there I can run the query right inside of AirOps and get the answers I need. Now all I have to do is select the table(s) I need, ask a question in conversational English, and boom – instant query. So I stuck with built-in reports and lots of random CSV downloads, which I’d then hodge-podge together for reports. Sidekick has been a huge game-changer for me and has kick-started my path towards becoming more data-driven in my work.īefore Sidekick I couldn’t string a SQL query together without tons of time and frustration. How has Sidekick changed the way you write SQL queries? Whenever I had an ad hoc question, I needed to ask a more data-adept colleague for help. Not being able to write my own queries made it more difficult to track performance and progress, which meant missing out on key insights from my content marketing campaigns. I know part of SQL’s power is due to its simplicity, but it wasn’t simple for me. I set out to learn some SQL basics, but the learning curve was steep and it felt like an uphill battle – even writing straightforward queries took me forever. I’m more comfortable with words than data, but I wanted to change that and become a more data-driven content marketer. Before Sidekick, what was writing SQL like for you?

Sql code writer